And so to lesson three in our little series on setting up Illustries, one we're sure that many new business ideas go through. Something that has surprised us in getting Illustries
off the ground is that time is even more elastic than we thought. We did things
properly, brainstormed and business-planned, made sales forecasts and plotted
growth curves – and if we’d stuck to the prescribed timetable, we’d have given
up the day jobs and be running Illustries from the Bahamas by now. The reality?
When you’re trying to keep the wolf from the door, sometimes the dream has to
take a back seat, and that’s frustrating.
Lesson Three: everything takes
longer than you think (but the good stuff – for us, stuff like seeing our name
on the wall of the Saatchi Gallery for the Luxury Wedding Show – is worth
waiting for!).
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